New school year: strategies to make your school stand out

Review and redefine your value proposition

To understand where your school currently stands and what its value proposition is, it’s important to review what makes you different from other schools: is it your teaching style? Your personalized and close interaction with students? The technology you use, making your school more modern? Or perhaps offering multilingual classes to reach students worldwide?

You should also ask yourself whether you actively communicate this “value” across your communication channels (in class, on social media, on your website, etc.).

Once you have these answers, you’ll understand the value your school offers and what might be missing, allowing you to redefine your proposition and consider strategies to make that leap forward.

Strategies to make your school stand out

1. Invest in Your Digital Presence

Nowadays, many people (perhaps most) believe that if something isn’t on Google, it doesn’t exist. A bit extreme, right? But in the digital era, not being online puts your school at a major disadvantage.

Even so, many schools already have a website and social media profiles but don’t maintain them properly. It’s essential that your website is up to date, responsive across devices, and ideally includes clear calls-to-action (CTAs). 

Active social media presence is also key to showcasing your school’s value. Share videos or short reels of classes, introduce your teachers, show your facilities, and more.

You can also invest in advertising campaigns (Social Ads) to drive traffic to your Instagram, Facebook, or TikTok profiles, attracting new students and boosting your digital visibility. Here’s another article about using Social Ads to strengthen your digital presence.

2. Strengthen Your Community

Another important aspect is building strategies that foster belonging and create a sense of community among students, families, teachers, and the school as a whole.

For example, organizing events, competitions, or exhibitions can help strengthen connections beyond the classroom. Planning an event with all groups, rehearsing a choreography together, encourages a sense of teamwork.

Other actions include creating an Alumni Club, common in traditional educational institutions, or sending monthly newsletters with updates about classes, school news, or teacher recognition.

Finally, you can ask students or their families (for minors) to provide testimonials or recommendations that can be shared on your website or social media. Having someone outside the school speak positively about you adds credibility, trust, and extra value.

3. Continuous Improvement: Measure, Adjust, and Evolve

Measuring and evaluating your school’s actions is essential. Periodically reviewing performance metrics such as enrollment, retention, and student satisfaction helps you understand what’s working and where improvements are needed.

Collecting this data can be challenging, so it’s useful to implement technology tools that gather valuable information, analyze it, and generate comparative reports.

With Kydemy, schools and studios have access to various reports analyzing key metrics such as active vs. inactive students, class attendance, finances, and more. Here’s another article about improving school management with Kydemy reports.

Bonus: technology as a growth ally

Today, there are countless digital tools and solutions to help manage all areas of your school. The key is choosing the one that best fits your business.

Management software like Kydemy can help automate tasks, improve communication with students, and make informed decisions. Our platform was specifically designed for artistic schools and studios (dance, music, art, languages, etc.), understanding their daily dynamics and common challenges.

With Kydemy, you can manage your school comprehensively without losing oversight. It also allows you to optimize the student experience (and their families’). From enrollment to class attendance, Kydemy’s platform and free mobile app make the experience smoother, safer, and more professional.

Relax and let Kydemy handle your tasks! The platform sends class reminders and notifications about outstanding payments, offers online payment options, provides access to class materials, and tracks each student’s progress.

If you want to learn more about Kydemy, visit our website. Curious to see how the platform works? Book a 100% free demo. 😉