5 marketing strategies to apply in your school

Nowadays, your academy’s presence in the digital world is essential for:

1. Making yourself known;
   
2. Reaching and attracting more students;
   
3. Standing out from the competition;
   
4. Building a brand identity that makes your academy unique; and much more.
   

It’s important to understand that there’s no magic formula or universally right or wrong strategy. Everything will depend on what you envision for your academy, the spirit of your business, and its ultimate goal.

In this article, we’ll share 5 key digital marketing strategies for your school. These are basic but powerful tools to strengthen your school's digital presence and support its growth.

5 digital marketing strategies for your school

1. Create your own website 🌐

A first step in the digital world is having a dedicated website for your school.

To do this, you’ll need to define, among other things, some basic points like:

• Visual identity and brand personality: your logo, brand colors, tone of voice, and the messages you want associated with your academy. For example, if you want your academy to be associated with high-level education, focus on messaging that highlights curriculum quality, your teaching team’s experience, modern facilities, and top-notch materials.
  
• Attractive and intuitive design: your site’s design should not only be visually appealing but also easy and intuitive to navigate so visitors can easily find the information they’re looking for.
  
• Relevant information for your potential customers (students and families): besides details about your classes and disciplines, include content like contact information, a brief history of your academy and teaching staff, videos and images from classes or performances, etc.

2. SEO Strategies to Increase Visibility and Traffic 💻

In digital marketing, there are strategies that help your business become more visible and generate more traffic—that is, attract more users to your website.

These tools are known as SEO strategies—short for Search Engine Optimization. Their goal is to optimize your website content to rank among the top search results on platforms like Google.

💡The key to SEO lies in understanding the words and phrases your target audience (students or their families) use when searching for topics related to academies or artistic schools. Using these keywords strategically will help your content and website appear in top search results.

3. Offer Quality Content with Inbound Marketing 📝

One of the newest digital marketing methodologies is inbound marketing, whose goal is for users to find you through quality, optimized content—without you having to chase them (as in outbound marketing). Its approach is to provide value without being intrusive.

To implement inbound marketing, keep in mind:

• Know your target audience (or ‘buyer persona’): create a fictional profile of your ideal student or client. Understand their needs, consumption habits, and online behavior to determine the best way to address their concerns or interests.
  
• Map your school’s sales funnel (or ‘Customer Journey’): understand the different stages a user goes through—from discovering your website to enrolling in your school—including every decision and action along the way.
  
• Incorporate relevant keywords (from your SEO research) into the content you publish on your site or blog.
  
• Develop content that answers potential questions from your prospects at each stage of their decision process. You can create digital content aimed at attraction, education, and conversion—always including the relevant keywords.

4. Grow Your Presence on Social Media 📱

Today, it’s almost unthinkable for a business—like a school or academy—not to have a profile on social media, especially artistic schools that can create highly engaging content through videos, images, and more.

Key steps:

• Be present on the social platforms where your target audience (students, families, teachers) are active.
  
• Create high-quality digital content. We’ve shared an article on how to create online content for your academy.

Additionally, consider using Social Ads strategies to maximize results. What are Social Ads? These are paid advertisements on social networks that allow businesses to promote a product, service, or content to a specific audience segment. Their main advantage is boosting brand visibility while achieving short-term results.

Check out our blog article on Social Ads: Keep Boosting Your School in the Digital World for more details.

5. Stand Out from the Competition 🔝

Nothing attracts students—especially young ones—more than a school that feels original and innovative. Offer unique class options, combine different styles, or adopt new teaching methodologies.

Also, consider implementing technology solutions that support your school’s digitalization, modernizing your operations and innovating how you connect with students, teachers, and families.

For instance, Kydemy is an all-in-one management software that allows you to handle all your academy’s daily operations from one place. Hosted in the cloud and featuring a native mobile app, it gives your school, teachers, students, and families access to all relevant information anytime, anywhere.

In Conclusion

There are no fixed, universal strategies that work for every school or academy. It’s important to thoroughly analyze your business to develop the strategies that best fit your academy. The key is to take the first step, experiment, adjust, and evaluate the results to apply the right tools for growing your academy 🙌🏼🚀.