What is a CRM and how does it work?
CRM stands for Customer Relationship Management, and it refers to a software tool that helps manage customer relationships through strategies, processes, and technologies.
A CRM enables businesses, regardless of size or industry, to stay in touch with their customers, streamline operations, increase profitability, reduce costs, and ultimately grow the business 🚀.
For schools and studios focused on dance, art, music, languages, and more, a CRM helps manage day-to-day operations comprehensively — from attendance tracking and class scheduling to student evaluations, payment control, and much more. Kydemy is a clear example. Its platform offers tools and features specially designed for the unique needs of artistic schools. Here’s another article we recommend on what management software is.
What types of CRMs are there?
Understanding the different types of CRMs and how they work is crucial before choosing one for your business.
Although there are many classifications — which can sometimes be confusing — we can simplify them into two main types:
- Custom CRM (also known as On Premise), developed and tailored for a specific business.
- Cloud-based CRM (also known as On Demand), hosted in the cloud and offering most of the customization options of an On Premise CRM at a lower cost.
For artistic and cultural schools and studios, an On Demand CRM — such as Kydemy’s management software — is the best option. It’s cloud-based, accessible 24/7, and includes powerful features at affordable prices.
Check out this article on the importance of choosing a specialized CRM.
Benefits of a CRM for managing schools
- Automation of Administrative Processes
Management software automates repetitive tasks like invoice generation, payment reminders, and communications with students and parents — freeing up time to focus on teaching and enhancing the student experience.
- Attendance and Schedule Control
With integrated attendance tracking, it’s easy to keep accurate records of student attendance and manage class schedules, ensuring efficient planning and clear communication with students.
- Financial Management
A management system helps centralize and organize school finances, including debt control, receipt generation, and tracking income and expenses — facilitating informed financial decisions.
- Improved Communication with Students and Parents
A CRM integrated into the management software streamlines communication with students and parents via automated emails, text messages, and in-app notifications — boosting transparency and customer satisfaction.
- Mobile App for Students and Teachers
Some school CRMs include a mobile app for students and teachers, enabling easy access to schedules, payment reminders, and teacher communication. Teachers can also manage their schedules and classes efficiently.
- Advantages of Adapting Your Business to Digitalization
Implementing school management software brings your business into the digital era — allowing real-time access to information, remote management from any device, and a more personalized and convenient student experience.
- Data Security
School software includes advanced security measures to protect confidential school data and student personal information, ensuring compliance with data protection regulations.
- Remote Access and Flexibility
With cloud-based management software, you can access information and manage your school from anywhere, at any time — providing the flexibility needed in today’s dynamic educational environment.
- Data Analysis and Decision-Making
A CRM offers data analysis tools to evaluate school performance, identify areas for improvement, and make strategic decisions based on solid data and detailed insights.
- Improved Operational Efficiency
Implementing management software in an arts studio leads to a significant improvement in operational efficiency — resulting in more effective administration, an enhanced student experience, and long-term sustainable growth.
In conclusion, implementing a CRM in dance, music, arts, and academic schools offers a wide range of benefits — from automating administrative processes to improving communication, personalizing the student experience, and increasing operational efficiency. With school management software like Kydemy, these institutions can transform how they handle daily tasks and deliver an outstanding educational experience to their students.
Learn more at Kydemy and request your demo HERE.