What are the best customer retention tools in a dance studio?

We present to you the 5 customer retention strategies already used by the best companies, which you can adapt to grow your dance studio. Not only because selling to an existing customer is easier than selling to a new one, but also because satisfied students are likely to recommend your school to their family and friends.

1. Getting to know your students 

This may seem obvious, but in the daily operations of a dance school - with all the tasks that need to be done - it can be difficult to find the time to talk to each student, get to know them, and discover their needs. 

Especially if we're talking about large schools with a growing number of students, it can be impossible for your team to remember each face, which class they attend,or if they are regularly attending class or not.  

A dance studio management program will allow you to have a personalized profile of each student and keep track of attendance.

2. Be proactive

Prevention is better than cure. You should be mindful of small incidents and remedy them before they become a major problem. 

For example, if you detect a lack of communication between students and teachers, scheduling problems, or deficiencies in your facilities... you should not ignore it or let it drag on for too long. 

Having a friendly, predisposed team capable of resolving the problem as soon as possible will make your students appreciate it, and any difficulty they may have had will take a back seat.

3. Personalize messages and promotions

No one likes to be just a number. A good dance studio is one that makes its students feel special and heard. Always add a personal touch to your communications and don't forget to reward good customers. You can offer special discounts to those students who attend more classes or always sign up for your intensives.

4. Ask your students what they need

Before venturing into launching new classes or styles, ask your students what they would like. You can use online surveys to gather information easily. Surveys are also important for assessing satisfaction with the events organized by the school and improving management.

To learn how to conduct the best surveys, we share this article from our blog. 

Involving your students in the creation of new services is a very good way to build community and foster a sense of belonging to the school.

5. Loyalty programs

Complementary services such as free parking for students at your school, discounts at other businesses in the area, or small personalized gifts can be effective both for retaining customers and attracting new ones.

Offering news to your students, for example, surprise them occasionally with a discount or inviting them to an event.

In summary, it's worth investing a little time and money in retaining your students; you will see increased profits and it will help you attract more students. In Kydemy, we always recommend a dance studio management software that will make daily school management easier for you and allow you to keep adequate track of your students.