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What are the best customer retention tools in a dance studio?

Fran Grau

Fran Grau

Read time: 2 min

It's much easier for a student to sign up for new classes or courses than to get new students, but many academies obsess over attracting new students and may neglect those they already have. Don't make the same mistake! In this article, we explain how to implement your Customer Retention Plan and the best methods to keep your students loyal for a long time.

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We present to you the 5 customer retention strategies already used by the best companies, which you can adapt to grow your dance academy. Not only because selling to an existing customer is easier than selling to a new one, but also because satisfied students are likely to recommend your school to their family and friends.

  1. Getting to know your students 

This may seem obvious, but in the daily operations of a dance school - with all the tasks that need to be done - it can be difficult to find the time to talk to each student, get to know them, and discover their needs. 

Especially if we're talking about large schools with a growing number of students, it can be impossible for your team to remember each face, which class they attend,or if they are regularly attending class or not.  

A dance studio management program will allow you to have a personalized profile of each student and keep track of attendance.

  1. Be proactive

Prevention is better than cure. You should be mindful of small incidents and remedy them before they become a major problem. 

For example, if you detect a lack of communication between students and teachers, scheduling problems, or deficiencies in your facilities... you should not ignore it or let it drag on for too long. 

Having a friendly, predisposed team capable of resolving the problem as soon as possible will make your students appreciate it, and any difficulty they may have had will take a back seat.

  1. Personalize messages and promotions

No one likes to be just a number. A good dance studio is one that makes its students feel special and heard. Always add a personal touch to your communications and don't forget to reward good customers. You can offer special discounts to those students who attend more classes or always sign up for your intensives.

Ready to improve your business?

We are here to help you achieve your dreams. If you are interested in learning about our platform we will show it to you with no obligation! Just book a demo with us. During the demo we will analyze your needs and you will be able to solve all your doubts.

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  1. Ask your students what they need 

Before venturing into launching new classes or styles, ask your students what they would like. You can use online surveys to gather information easily. Surveys are also important for assessing satisfaction with the events organized by the school and improving management.

To learn how to conduct the best surveys, we share this article from our blog. 

Involving your students in the creation of new services is a very good way to build community and foster a sense of belonging to the school.

  1. Loyalty programs

Complementary services such as free parking for students at your academy, discounts at other businesses in the area, or small personalized gifts can be effective both for retaining customers and attracting new ones.

Offering news to your students, for example, surprise them occasionally with a discount or inviting them to an event.

In summary, it's worth investing a little time and money in retaining your students; you will see increased profits and it will help you attract more students. In Kydemy, we always recommend a dance studio management software that will make daily school management easier for you and allow you to keep adequate track of your students.

Ready to improve your business?

We are here to help you achieve your dreams. If you are interested in learning about our platform we will show it to you with no obligation! Just book a demo with us. During the demo we will analyze your needs and you will be able to solve all your doubts.

BOOK A DEMO NOW!

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We are happy to help you, just leave us your phone number and you will soon receive a call from one of our experts. Tell us how you want to improve your studio and together we will find the best solution for you.

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